Shot like a movie instead of a rant, this episode dives into the early years of my graphic design career, back when I was running a clothing brand and learning the hard way what it means to step into an industry that eats its young. I talk about the moments that radicalized me, the cancellations, and the lectures from blue-haired liberals who couldn’t design a T-shirt to save their life but still made it their mission to chase me out of fashion.

This is also where the car vlog era begins, late-night drives, gas station stops, and a gallon of milk that meets its fate. I walk in masked up, buy the jug, pour it out, and refill it with piss. The birth of the piss jug. The piss jug sticker you’ve seen everywhere starts right here, in a cold parking lot under flickering fluorescent lights.

But more than that, Brandalism 4 is the beginning of me teaching you how to actually concept ideas. Not in the corny “make a vision board” sense, but in the way real creatives survive, by writing everything down. One of the most important techniques in concepting, in design, in business, in literally anything worth doing, is learning how to document the sparks before they die, also so that when the creative energy hits, you're not just sitting there fumbling around with your thumb up your butt. I don’t just hand you ideas, I walk you through the mental process that births them, the raw circuitry behind the concepts, so you can start training your brain to work like a weapon.

Brandalism 4 isn’t just another upload, it’s the turning point. The night a piss jug went from being a stupid stunt at a gas station to an artifact of design history.

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